Rihanna is reportedly in talks with LVMH – the company that owns Dior, Celine, Givenchy and Louis Vuitton – to launch her own luxury fashion line. Given her success at the helm of Fenty Beauty, which was founded in 2016, as well as her forays into lingerie design and her stint as the creative director of Puma, Rihanna is an obvious choice to bring her creative talents to luxury fashion.
Fenty Beauty was launched under LVMH's Kendo Brands. The partnership, which generated $72 million in its first month, debuted on 8 September 2017 online and in stores in over 150 countries. Time magazine named Fenty Beauty as one "The 25 Best Inventions of 2017", given its range and inclusivity. Rihanna also received the Fashion Icon Award at the 2014 Council of Fashion Designers of America Fashion Awards, and she introduced her "Savage X Fenty" lingerie line at New York Fashion Week on 12 September 2018. In addition, she was voted one of the best dressed women in 2018 by fashion website Net-a-Porter.
According to Women’s Wear Daily (WWD), the Barbadian artist is discussing creating ready-to-wear, leather goods and accessory collections. If the project goes forward, it would be the first time since 1987, when Christian Lacroix was inaugurated, that LVMH has launched an original brand.
There are also reports that the launch of her fashion house could coincide with the release of her ninth album, which is due to debut later this year. The project would be guided by designers from Louis Vuitton and Celine, though Rihanna would be the creative director and have a hand in product development. The team was reportedly chosen six months ago in Paris under the supervision of Sidney Toledano, chairman, and chief executive officer of LVMH Fashion Group.
Rumors began circulating about the new fashion house when Rihanna was seen wearing a pair of Fenty branded sunglasses, which led to suggestions that the singer could soon launch an accessories line. The singer has also made her mark on fashion with her unique style as well as her beauty and lingerie lines, which seek to welcome women of all skin tones and sizes. If the LVMH project gets the green light, Rihanna would be the first black female designer at LVMH.